Some years ago I wrote “HD Garbage” in which I talked about the commercialism of imaging and filmmaking, particularly the urge to buy more products to replace perfectly good products because their tech, especially their resolution (and by extension their perceived quality), is regarded as outdated. It’s part of a bigger aspect of mercantilism that insists we make foolish financial decisions in order to “upgrade” whether it’s really an upgrade or not.
One of the most disappointing aspects of technology is that it leads talentless people to generate content that is misperceived as good, which leads to the “my uncle” paradigm: “My uncle has a nice camera. He can shoot your wedding.”
In the biggest picture, we see commercialism selling us the idea that we need more, better technology to improve our entertainment, while at the same time we are a less-happy, less-healthy people, and most entertainment is not only unworthy of high definition, it is unworthy of being viewed. Another 72-inch super-high-definition television will never be able to make that scriptless $350,000,000 super-hero movie into a life-changing moment.
A friend of mine is a huge brand-name fanboy. He is constantly pining for the next big thing, with still-frame and video resolution being at the top of his list. Yet I’ve never seen a single second of HD or 4K video from him. Not one.
On a more upbeat note, I love covering local sports, specifically high school sports. The reasons for this is the legitimacy of emotional investment: the chance that a college or professional athlete has any real connection to you is slim. I heard a comedian say recently about professional sports that, “You’re really rooting for the uniform.”
The kids I cover in our community, on the other hand, are the children of the kids I covered 25 years ago, and everyone on the sidelines or in the stands has a dog in the fight.
This video is from a thing Ada fans have been doing since before I came to The Ada News in 1988. At the start of the fourth quarter, the band plays a song called “Light Up,” and the kids all come down and dance, then at a specific point in the song, they rush together with the cheerleaders and cheer…
This video is a memory and a moment. Nothing about it is improved or destroyed by its resolution. The next time you consider if your video would be improved by a new phone or camera, take out your existing phone or camera and shoot with it. Take a film class. Watch how films are made. Learn how to storyboard and write a script. Only when you have accomplished this, and are making films, will you go beyond the fallacy of yearning to buy more.