Weblebrity Wil C. Fry added a paragraph to his home page not long ago stating, “If you’re searching for me, remember the ‘C.’, since some time in 2013 ‘Wil Fry’ search results were usurped by a clothing designer of that name. Due to him, I no longer appear on the front page of most searches for my name unless you include the middle initial.”
Such a statement brings to mind the fact that the internet has become so bloated with search engine optimization (“SEO”) efforts that it has actually gotten harder to find things via frank, uncomplicated searches for them. We mostly have commerce to blame for this.
I am not immune. While the standard web search for both “Richard Barron” and “Richard R. Barron” (with or without capitalization or punctuation) results in elements of my web site being near the top, the image search is a weirdly different story. Image searching for “Richard Barron” results in an super-eclectic mix of everything from basketball coaches to police booking mug shots. Image searching for “Richard R. Barron”, on the other hand, results in page after page of images of me or by me, both on this web site and at my newspaper’s site.
My middle initial appears in my photo credit under every photo in The Ada News and Ada Magazine, a practice that seems common among news photographers. For a while in the 1980s, there were four news photographers in Oklahoma prefacing their names with the initial J, such that Shawnee News-Star photographer Ed Blochowiak and I called each other “J. Ed” and “J. Richard” for laughs, sometimes still to this day.
Oklahoman photographer Jim Beckel says that if he meets someone from Ada and asks, “Do you know Richard Barron,” the answer is usually, “Do you mean Richard R. Barron?”
Sometimes people ask for my middle name, and I don’t hesitate to tell them it’s Russell. I was named after my grandfathers, Russell Barron and Richard Batten, whole middle names were Leander and Morgan. At one point before I was born, I was slated to be Morgan Leander Barron.