Several friends of mine have recently expressed disappointment in social media, particularly Facebook. One of them has been telling me for six weeks that he’s had enough and he’s getting out. I sense, though, that like a lot of people whose worlds are complex, he doesn’t want the trouble of learning to reinvent his web presence, and might not even exactly know how.
Here are a few thoughts.
- A better way to share. I use WordPress to administer my entire web site, richardbarron.net, which you are reading right now. WordPress uses themes and plug-ins, and is more capable of letting you master your web presence than Facebook is by a factor of about a jillion. A WordPress.com account is free, just like Facebook, but unlike Facebook is open-source and owned by the WordPress Foundation, so, unlike commercial social media, it’s not constantly selling your information or trying to sell you something.
- You won’t be missed. When you leave Facebook, few people will notice. As I have analogized before, Facebook is like a party with 200 guests, most of whom you don’t really know or like. When you say goodnight, they are all so busy talking to each other (about themselves), they won’t even hear you.
- Ease into it. You can keep you Facebook account and friends while you plan your escape. If you are like me and use WordPress, you can begin by posting simple blog entires, photos, videos, memes, or whatever other content you might have posted to Facebook, but to your WordPress site, and share links to those items on Facebook. It’s so easy that you can even have WordPress do it for you automatically.
- Leave a trail of bread crumbs. If you really don’t want to completely abandon Facebook because you think people won’t be able to find you, leave a place-holder behind. Share your writing on WordPress and link to it on Facebook.
- Liberation is within reach. Once you finally, actually get out of Facebook, you might discover a feeling of liberation and relief at not having the Facebook monkey on your back any more. Instead of checking Facebook every three minutes to see if anyone commented on your status, sent you a message, or uploaded yet another embarrassingly simplistic meme, you’ll have time to actually compose and record your thoughts and ideas, and share them in a more meaningful way.
- Stand out. Facebook’s popularity is directly related to its mediocrity. No matter how hard you try, your Facebook page will look just about the same as everyone else’s. That’s fine for the masses who have few genuinely interesting things to say, and have no style with which to say it. But you and I are different. WordPress themes allow your site to look about as different from a Facebook page as you could imagine.
- “The Next Big Thing.” There was an ad campaign for a smart phone that sells its new models by incrementally adding features. Tomorrow the ads might say, “Now with palm clamminess recognition. The TalkPhone 9000 version 2.9. The next big thing is here.” And we all know, of course, that “the next big thing” is stupid, self-referencial, and unnecessary. Maybe we can be the next real thing by expressing ourselves on the internet with honesty and depth.
Open a new browser window and type wordpress.com. Or if you are a big phone or tablet user, download the wordpress.com mobile application (commonly call an “app”), and start playing around. Pretty soon you will have constructed something in which you can have a sense of intellectual pride instead of something you do because it is expected of you.