We all want to make amazing images, and we all see amazing images we admire every day. Often we think, “I saw something just like that the other day and tried to photograph it, but my pictures were nothing like that one. What am I doing wrong?”
Often the answer is a nebulous collection of visionary perspective and technical knowledge, with all imagery consisting but one thing: light.
A few years ago, lensmaker Sigma, faced with combating a reputation for poor quality control that resulted in inconsistent products, reorganized and upped their game by introducing their “Art” series of lenses. Bigger, heavier, more expensive, and better built than anything Sigma ever created before, these lenses are aimed at photographers who want the best image quality from larger-maximum-aperture lenses, and who are willing to deal with physically huge and heavy glass. Examples of this line are their 18-35mm f/1.8 Art, 35mm f/1.4 Art, 50mm f/1.4 Art, 24-105mm f/4 Art, and so on.
I have only seen one “Art” series lens, bought by a student of mine last year.
As the popularity of these lenses rose, so did the idea that “Art” was a class, not a brand, of lens, and that we artists wanted one. But removed from its brand, was an “Art” lens really meant to be “the best,” without context, or is the “Art” something more, something etherial, something even magical?
In a conversation with fellow photograph Robert recently, he asked me, “Aren’t all lenses ‘art’ lenses?”
I speculated that lenses followed an evolution the same way culture did, with a growing interest in technology and capacity, while leaving behind some of the things we loved: older lenses, for example, are generally softer at the edges of the frame (often due to an aberration called spherical aberration, which results in the focus plane of a lens being curved slightly), and most computer-designed lenses have either gotten better at preventing that, or, in the case of cheap ones, hide these sometimes-flattering aberrations beneath other, more garish, problems like distortion and chromatic aberration.
So, I thought, maybe Sigma’s “Art” lenses are designed to bring back some of that old-lens look.
In actuality, Robert is right: all lenses are “Art” lenses because art isn’t a function of equipment or technology, but of the heart and mind.
Sigma’s “Art” series are, in simplest terms, a high-quality product intended to turn around a company struggling with quality-control issues, as well as a big, heavy tool in the toolbox. They are certainly capable of producing art in the hands of an artist.