I recently posted that Kodak Alaris was reintroducing a black-and-white film to their lineup, T-Max P3200, which I regard as a likely mistake. Substantiating this is a recent announcement by Fujifilm that they are ending manufacture of all black-and-white film in October.
For the entire first half of my career, I shot film, and though digital was fairly primitive when it came along, I embraced it, and have exactly no desire to go back to film. Fuji apparently agrees with me, though for a very different reason: profitability. It’s clear that companies can’t make money selling 20 rolls of film to 20 moody millennials who think film is “edgy” or “hip,” so the film game is over.
If I had my way (and/or a Kickstarter plan), I might be inclined to find a way to integrate digital photography into the millions of wonderful old film cameras we all own and relish, but I have no urge to shoot film with them. It’s pretty apparent that no one else does, either, because no one ever asks me to teach them anything about the darkroom or film, and I almost never see anyone shooting film in the field.
But hey, if you think there is money to be made in making and selling black-and-white film, get some investors and make Fuji an offer for their Acros brand, or start your own. What’s that? Only a fool would try to make a living selling film in 2018? Ah.