Five years ago, one of my best friends, Jamie, received an unusual gift, a Pentax Auto 110 SLR (Single Lens Reflex) film camera, and brought it to me to size it up.
To say that this camera is “rare” is a double-edged sword: from my perspective, this camera is rare enough that Jamie’s is the only one I have ever seen. However, with Buy It Now prices on eBay hovering between $40 and $150, it’s obvious that quite a few were manufactured. My guess about this combination is that many cameras were sold and few were actually used to make pictures.
Photographers who remember the 1970s recall that the 110 film cartridge was one of Kodak’s efforts to reinvent film. Supposedly responding to a perception that roll film was difficult to load and manage, Kodak brought out the 110 cartridge in 1972.
Almost all of the cameras made for 110 were slim point-and-shoot cameras with fixed focus and exposure, relying on negative film’s latitude for exposure control. Many of them used flash cubes, which would fill a room with blinding light.
110 film frames are officially half the size of 35mm frames, so with the state of film in the 1970s, it was difficult to get decently detailed images with such a small film area, which is why 110 remained an amateur format.
The Pentax was an effort to cash in on the ubiquity of the 110 format, but came along just as the format was dying. The Pentax was nicely made and nicely accessorized. I got this list of lenses for the Auto 110 from Camera-wiki.org…
Pentax Auto 110 lenses
- Pentax-110 18mm F2.8 Wide-angle lens, 6 elements in 6 groups, filter Ø30.5mm
- Pentax-110 24mm F2.8 Standard lens of 6 elements in 5 groups, filter Ø25.5mm
- Pentax-110 50mm F2.8 Telephoto lens of 5 elements in 5 groups, filter Ø37.5mm
- Pentax-110 70mm F2.8 Telephoto lens of 6 elements in5 groups, filter Ø49mm
- Pentax-110 20mm—40 mm F2.8 Zoom lens of 8 separate elements, filter Ø49mm
The camera is so miniature that it feels like a toy in my longish hands. The viewfinder is large and clear, with a split-image focus aid in the center. The lens mounts in the same direction as most SLRs (lefty loosey righty tighty), and focuses in the same direction as my Nikon lenses. Focus is smooth, but the focus throw is a little long. Exposure is set entirely by the camera (Program mode), with ISO being set by the film cassette. That’s a shame, since the driving force of a great camera is allowing the photographer to run the show. The Auto 110 has no manual exposure mode, and doesn’t even have exposure compensation.
I know we owe a lot to Pentax, particularly for the K1000 and its role in teaching a generation of broke college students how to run an all-manual film camera, but the Auto 110, despite its innovation, came at the wrong time in history and with the wrong feature set. Still, it’s neat for Jamie to have it in her collection.